When it comes to speaking at a business conference, possessing the unique skill to keep an audience captivated throughout is a blessing. However, many of us struggle with keeping an audience enthused and our marketing strategies suffer as a result.
We need to know how to create a connection with listeners to ensure they stay focused throughout and there are a number of ways we can do this, from engaging them directly to having the involved in your presentation. Here’s what you can do…
Highlight What Your Audiences Needs Are
Your audience are there to hear what you have to say but they will want their wish list fulfilled in the process. You will need to clarify and verify what’s most important to the audience early on, so you know exactly what it is that needs to be accomplished.
Write down any responses you get from asking your audience this and be sure to address them directly at some stage during the presentation. You can promise to follow these up as well if needs be.
Be Creative with Props
There are many different ways you can enhance an employee meeting to really drive home your key points and strategies, perhaps even literally. CEO’s have been known to bring golf clubs and tennis racquets into the meeting room or conference hall to deliver their own unique speech related to their marketing strategies.
Pay a Video Clip to Start
An introductory video clip is quite an old strategy but it’s proven to work. It should be to the point and be closely related to what you have to say.
The clips should include interviews with clients, experts and leaders in the industry, with plenty of information included for those in the audience to jot down. You may even want to include customer testimonials in there or a special message from the company hierarchy. There are all kinds of possibilities with a video.
Use Storytelling to Emphasise Your Point
Illustrating your points doesn’t have to incorporate video or imagery. You can use storytelling to help your audience build their own images in their minds.
A well-crafted story is incredibly powerful and, when used in conjunction with your past experiences, how you overcame them and the journey you’ve been, can leave a lasting impact on every single member of the audience. While trying not to ramble too much, structuring your story will prove by many in the audience to be an absolute masterstroke.
Invite Audience Participating Through Quizzes
Game show quizzes are still very popular and you wouldn’t have a problem enthusing your audience should you incorporate a gameshow-type quiz into your presentation. All it takes is a simple quiz that your audience can use to both learn about the company and your product.
Most importantly of all, this kind of approach allows you to turn what could potentially be a drab and boring presentation into a fun, engaging and memorable experience for everyone involved.
www.clikapad.com; the UK’s no.1 audience response technology company, specialising in bridging the communication gap between audience and presenter since 1991.